The Art of the About Page: Telling Your Story Without Oversharing

The About page. It’s either your favorite or most feared part of your website. You want to be authentic—but not indulgent. Relatable—but still professional.

Here’s how to strike the balance:

1. Lead with the reader

Surprise: your About page isn’t really about you. It’s about why you are the right fit for them.

2. Share the “why,” not just the “what”

Credentials matter, but so does mission. What moved you to do this work?

3. Include a photo (yes, really)

Connection starts with visibility.

4. End with a next step

Whether it’s a discovery call or newsletter sign-up, don’t leave them hanging.

1. How to Write Wellness Copy That Sells Without Feeling Sleazy

If you're running a wellness business, odds are you didn’t sign up for pushy sales tactics or manipulative marketing funnels. You’re here to serve, support, and maybe even heal. But here's the truth: your offer can’t help anyone if no one sees it.

The good news? You can write copy that sells without selling out.

1. Start with empathy, not ego

Your reader isn’t just a “lead.” They’re a human. Start by naming their struggles and desires in language they actually use. Think: “I’m burnt out but don’t know how to slow down,” not “optimize your parasympathetic nervous system.”

2. Drop the jargon

Wellness is full of beautiful, complex language—but if you lose clarity, you lose trust. Choose simplicity over sophistication every time.

3. Make the transformation tangible

Paint the “after” picture. What will life feel like after working with you? Speak to nervous systems, not spreadsheets.

4. Invite, don’t push

Use calls-to-action that feel like a warm hand, not a cattle prod. “Let’s explore if this is right for you” goes further than “Buy now.”

💡 Want wellness copy that sells with soul?
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What Is Brand Voice—and Why Your Wellness Business Needs One

Your brand voice is more than your vocabulary. It’s the feeling your words leave behind. It's your presence on the page.

In the wellness world—where connection is currency and trust is everything—your voice matters more than ever.

What is brand voice, exactly?

Brand voice is your written personality. Are you calm and clinical? Warm and quirky? Fierce and funny? Voice makes your words recognizable even without your name attached.

Why it matters:

• Clarity: Your message hits home faster.

• Trust: Consistency builds credibility.

• Connection: People don’t buy “coaching packages”—they buy energy, tone, resonance.

How to find yours:

• Read your favorite past client emails. What vibe do they reflect?

• Ask: “If my brand were a person, how would it speak?”

• Audit your website—does it sound like you or a template?

Website Copy Mistakes Wellness Entrepreneurs Make (and How to Fix Them)

You’ve got the crystals. The credentials. The Canva template. But if your website copy isn’t working, your dream clients might be bouncing before they ever book.

Let’s fix that. Here are the top 10 copy mistakes wellness entrepreneurs make—and how to gently course-correct:

1. Speaking in third person
   No one vibes with “Our mission is to…” when you’re a one-woman show. Use “I” or “we” authentically.

2. Too much you, not enough them
   Readers care more about their pain than your origin story (at least at first).

3. Hiding your offers
   Don't bury your Services page three clicks deep. Make it easy to say yes.

4. Generic CTAs
   “Learn more” is a snooze. Try “See if this is right for you.”

5. No clear niche
   Vague = forgettable. Own your lane.

6. Wall-of-text syndrome
   Break things up. Use headers, white space, and breathing room.

7. Lack of testimonials
   Social proof soothes skepticism.

8. Zero SEO optimization
   If Google can’t find you, clients won’t either.

9. Not showing your face
   Humans hire humans. Post a photo—bonus points if you're smiling.

10. Copy that sounds like everyone else
    Templates are a great start, not a final product.

SEO for Healers: A Beginner’s Guide to Showing Up (Without Selling Out)

If the word “SEO” makes you want to smudge your laptop, I get it. But search engine optimization doesn’t have to mean selling your soul. In fact, when done right, SEO is just accessibility with intention.

Here’s how to show up online—gently and genuinely:

1. Use the words your clients use

You might say “somatic integration.” They might Google “body-based trauma therapy.” SEO helps bridge the gap.

2. Sprinkle, don’t stuff

Use your main keywords naturally—in your headlines, URLs, meta descriptions, and body copy.

3. Prioritize people, not algorithms

Write for humans first. Google’s smart enough now to reward authentic content.

4. Add alt text to your images

It’s good for accessibility and search rankings.

5. Answer real questions

Think: “What does a trauma-informed coach do?” or “How can I stop burnout naturally?” Those are gold for blog posts.