Website Copy Mistakes Wellness Entrepreneurs Make (and How to Fix Them)

You’ve got the crystals. The credentials. The Canva template. But if your website copy isn’t working, your dream clients might be bouncing before they ever book.

Let’s fix that. Here are the top 10 copy mistakes wellness entrepreneurs make—and how to gently course-correct:

1. Speaking in third person
   No one vibes with “Our mission is to…” when you’re a one-woman show. Use “I” or “we” authentically.

2. Too much you, not enough them
   Readers care more about their pain than your origin story (at least at first).

3. Hiding your offers
   Don't bury your Services page three clicks deep. Make it easy to say yes.

4. Generic CTAs
   “Learn more” is a snooze. Try “See if this is right for you.”

5. No clear niche
   Vague = forgettable. Own your lane.

6. Wall-of-text syndrome
   Break things up. Use headers, white space, and breathing room.

7. Lack of testimonials
   Social proof soothes skepticism.

8. Zero SEO optimization
   If Google can’t find you, clients won’t either.

9. Not showing your face
   Humans hire humans. Post a photo—bonus points if you're smiling.

10. Copy that sounds like everyone else
    Templates are a great start, not a final product.