What Is Brand Voice—and Why Your Wellness Business Needs One

Your brand voice is more than your vocabulary. It’s the feeling your words leave behind. It's your presence on the page.

In the wellness world—where connection is currency and trust is everything—your voice matters more than ever.

What is brand voice, exactly?

Brand voice is your written personality. Are you calm and clinical? Warm and quirky? Fierce and funny? Voice makes your words recognizable even without your name attached.

Why it matters:

• Clarity: Your message hits home faster.

• Trust: Consistency builds credibility.

• Connection: People don’t buy “coaching packages”—they buy energy, tone, resonance.

How to find yours:

• Read your favorite past client emails. What vibe do they reflect?

• Ask: “If my brand were a person, how would it speak?”

• Audit your website—does it sound like you or a template?