SEO for Healers: A Beginner’s Guide to Showing Up (Without Selling Out)

If the word “SEO” makes you want to smudge your laptop, I get it. But search engine optimization doesn’t have to mean selling your soul. In fact, when done right, SEO is just accessibility with intention.

Here’s how to show up online—gently and genuinely:

1. Use the words your clients use

You might say “somatic integration.” They might Google “body-based trauma therapy.” SEO helps bridge the gap.

2. Sprinkle, don’t stuff

Use your main keywords naturally—in your headlines, URLs, meta descriptions, and body copy.

3. Prioritize people, not algorithms

Write for humans first. Google’s smart enough now to reward authentic content.

4. Add alt text to your images

It’s good for accessibility and search rankings.

5. Answer real questions

Think: “What does a trauma-informed coach do?” or “How can I stop burnout naturally?” Those are gold for blog posts.