Make it stand out.
It all begins with an idea.
Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Whatever it is, the way you tell your story online can make all the difference.
Christopher Brunelle
Wellness & Mindfulness Copywriting Expert
Strategic words for conscious brands that heal, inspire, and sell.
www.breatheandbrand.com
📍 Based in [New York, NY] | ✉ breatheandbrand@gmail.com
About Me
As a seasoned wellness copywriter with a deep personal and professional connection to mindfulness, I bridge the gap between soulful storytelling and results-driven strategy. With 5+ years in the wellness space — from yoga retreats to plant-based skincare — I understand what it means to speak to an audience that values authenticity, intention, and calm.
My mission? To help purpose-driven brands amplify their voice, grow their impact, and convert with compassion.
Why Work With Me?
✔️ Industry Expertise: Specialized in wellness, spirituality, mental health, holistic living, and mindfulness
✔️ SEO + Soul: Every word is optimized for search and connection
✔️ Conversion-Focused: I write with empathy and ROI in mind
✔️ High-End Client Experience: Professional process, on-time delivery, and crystal-clear communication
Services
1. Website Copywriting
Strategic and soothing website copy that builds trust, connection, and conversions.
Includes: Home, About, Services, Landing Pages, and more.
2. Blog & Long-Form Content
Thought-leadership and wellness education that boosts SEO and positions your brand as a mindful authority.
3. Email Copywriting
Nurture sequences, launch funnels, and newsletters with heart — and high engagement.
4. Sales Pages & Product Copy
Aligned, benefits-driven copy that highlights the transformation — not just the features.
5. Social Media Content
Captivating captions, brand storytelling, and batch content written with your brand’s tone, rhythm, and audience in mind.
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✨ Portfolio:
Wellness Copywriting That Breathes Intention Into Every Word
As a wellness copywriter, I help mission-driven brands turn mindful messaging into measurable
results. With a background in [insert relevant background if applicable], I write clear, grounded,
and persuasive copy for wellness businesses—from solopreneurs to scaling startups—who
want to build trust, spark connection, and inspire lasting transformation.
1. Website Copywriting
Client: Holistic Nutritionist + Functional Wellness Coach
Project: Full Website Copy (Homepage, About, Services, Contact)
Excerpt (Homepage intro): “Wellness isn’t one-size-fits-all. I help you decode your body’s signals, heal your
root imbalances, and build a lifestyle that nourishes your entire system—from your
gut to your spirit.”
Results:
Increased discovery call bookings by 40% within 2 months
Bounce rate reduced by 18% after launch
2. Email Marketing Sequences
Client: Yoga Studio Expanding Into Digital Classes
Project: 5-Part Welcome Nurture Sequence
“Your breath is your anchor—start here”
“The top 3 mistakes even experienced yogis make”
“Your weekly reset is waiting 🌿”
Tone: Warm, educational, gently persuasive
Results: Welcome sequence open rates averaged 61%
25% conversion to paid subscription
3. Product Descriptions + E-commerce Copy
Client: Organic Skincare Brand
Project: 20+ product descriptions for an aromatherapy-based skincare line
Excerpt: “Infused with wild-harvested frankincense and cold-pressed rosehip oil, this
regenerative serum supports cell turnover while calming inflammation, delivering
soft, radiant skin that breathes.”
Voice: Sensory, grounded, and science-backed
4. Landing Page Copy
Client: Meditation Coach Launching a 6-Week Course
Project: Sales landing page for "The Stillness Practice"
Excerpt:“If you're always ‘on,‘ you’re not alone. This course gives you the tools to unplug
from hustle culture and tune into your body’s natural rhythm—without guilt, struggle,
or overwhelm.”
Conversion Rate: 4.9% from cold traffic
5. Lead Magnet & eBook Copy
Client: Wellness Membership Platform
Project: 12-page downloadable guide: “The Beginner’s Guide to Nervous System Regulation”
Sections Included:
● Why Your Nervous System Holds the Key to True Wellness
● Simple Daily Habits for Resetting Your Stress Response
● Journal Prompts + Breathwork Practices
Tone: Calm, clear, and evidence-informed
6. Blog Posts + SEO Content
Client: Holistic Therapist Blog
Project: 10-part blog series on trauma-informed self-care and somatic healing
Sample Headline:
“Why Somatic Therapy Works When Talk Therapy Doesn’t”
Keyword Strategy: Used long-tail keywords and semantic SEO principles to rank on Google
Testimonials
“Christopher understands how to make wellness feel real, not woo. His words
helped me clarify my offer and connect with clients who get it.”— Client, Integrative Health Coach
“Working with Christopher felt like having a true collaborator. He captured my voice
and elevated it beyond what I thought possible.”— Founder, Conscious Brand Studio
📩 Let’s Work Together
If you’re ready to elevate your wellness brand with clear, human-first copy that builds trust and
drives action, I’d love to collaborate.
🌐 Visit: www.breatheandbrand.com
📧 Email: breathandbrand@gmail.com
Client Testimonials
“He doesn’t just write — he translates your soul into copy. Our entire brand evolved after working with hi m.”
— Lila K., Founder of The Mindful Maven
“Professional, intuitive, strategic. Christopher made my sales page feel like a love letter and a call to action.”
— James R., Breathwork Coach & Retreat Leader
“The best investment I’ve made in my business this year. My traffic, sign-ups, and confidence have skyrocketed.”
— Rani P., Holistic Nutritionist
Ideal Clients
I work best with conscious brands who are:
✨ Passionate about wellness, mental health, and healing
✨ Ready to elevate their presence and attract aligned clients
✨ Committed to ethical, sustainable, and soulful growth
Packages & Pricing
👉 Custom quotes available after discovery call.
👉 Project minimum: $750
👉 Monthly retainers and VIP days available