The Art of the About Page: Telling Your Story Without Oversharing

The About page. It’s either your favorite or most feared part of your website. You want to be authentic—but not indulgent. Relatable—but still professional.

Here’s how to strike the balance:

1. Lead with the reader

Surprise: your About page isn’t really about you. It’s about why you are the right fit for them.

2. Share the “why,” not just the “what”

Credentials matter, but so does mission. What moved you to do this work?

3. Include a photo (yes, really)

Connection starts with visibility.

4. End with a next step

Whether it’s a discovery call or newsletter sign-up, don’t leave them hanging.